Denver, CO - Final winter season tallies show destination mountain lodging business was up on most fronts across the western U.S. based on the recent data released by the Mountain Travel Research Program (MTRiP).� Overall occupancy for the winter season finished up 5.7 percent compared to last season at 265 property management companies sampled in 15 mountain destination communities, representing 24,000 rooms across Colorado, Utah, California, and Oregon, and average lodging rates were up 1.5 percent, closely following early projections and ending as expected.
The Four Seasons Vail Resort in Vail, Colo.
The season started with strong momentum but faded as the season progressed except for strong numbers in March at most destinations. Actual occupancy was up in five of the six months (all but April) while nightly rates were up four of the six months (all but February and April). �April itself was weaker than last year with occupancy down 2.5 percent compared to April 2010.
?These increases were supported by slow but steady improvements in the overall economy with an appreciative nod to Mother Nature who certainly did her part in most regions,? explained Ralf Garrison, director of MTRiP. ?MTRiP?s lodging results generally track destination guests but are consistent with the skier visit numbers released by the National Ski Area?s Association that recently reported 60.1 million skier/rider visits which were also up from last year and close behind the record of 60.5 million visits in 2007-08.?
The report also provided the most recent data on the upcoming summer season. �The month of May is currently up 8.8 percent while on-the-books occupancy for the next six months (May-October) is up 6.6 percent with average nightly rate down 0.3 percent.
Key economic indicators for April were also summarized in the monthly report. �The Dow Jones Industrial Average was up four percent, unemployment was down to nine percent with 240,000 new jobs added, and the Consumer Confidence Index was up 2.5 percent. �On the less positive side, there were sharp increases in both the Consumer Price Index and the Travel Price Index (TPI) with both increases attributed to the rise in crude oil.
?For the travel industry, our big concern is that the increase in the TPI means travel inflation has jumped up to 6.9 percent and is dramatically outpacing consumer inflation at 2.7 percent,? said Tom Foley, MTRiP analyst. �?Despite that important consideration, in recent months we?ve watched the elements come together to provide a robust foundation for economic recovery with the lead indicators increasing consistently and giving us cause for optimism.?
The report pointed out that while summer occupancy is pacing ahead of last year, nightly rates remain flat at this point.
?We are pleased to report that nearly all the metrics are up and looking forward, things are going the right way,? said Garrison. �?There remains uncertainty and inconsistency among some indicators and results vary significantly in some cases, but we continue to consider the cup more than half full,? he added.
Related stories:Solid Midwinter Results and Ongoing Momentum Point to Strong Ski Season in Western U.S.
Bookings at Western Ski Resorts End Season Slightly Positive
Booking Trend Continues Upward at Western U.S. Ski Resorts
Reservations Outlook Looking Up at Western Ski Resorts
Mountain Resort Occupancy Up as Ski Season Winds Down
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