Filed under: Europe, North America, United Kingdom, Canada, United States, Airlines, Airports, Internet Tools, News, Travel Deals, Cruises, Caribbean
Late last week, Google won government clearance on its $700 million bid for ITA Software in a deal that opens the door for the innovative Internet search powerhouse to dominate online travel selling.
ITA Software, who's latest innovations include include ITA PSS, a next-generation passenger services system, Needle, a smarter way to organize and publish data on the web, and OnTheFly, an airfare shopping mobile application will make a nice addition to Googles stable of brands. ITA already powers the reservation systems of most US airlines and several online fare-comparison brands like Kayak, TripAdvisor and Hotwire. It looks like a match made in heaven as tech-savvy Google gets an infusion of travel sense from a leader in that game.
But there is a catch. Make that possible bump in the road that we hope they get over smoothly.Continue reading Google to dominate online travel selling, we hopeGoogle to dominate online travel selling, we hope originally appeared on Gadling on Tue, 12 Apr 2011 15:00:00 EST. Please see our terms for use of feeds.Read | Permalink | Email this | Comments
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