Filed under: Business, North America, United States, AirlinesAnd, the developments just keep coming. The latest in the airline booking battle is that global distribution service Sabre has given American Airlines a bit of a shove nudge. According to a statement from the Business Travel Coalition, "Sabre took steps to protect the interests of an independent travel distribution system from American Airlines' (AA) attempt to impose a new model that heaps huge new costs on the travel industry and diminishes comparison shopping for consumers."
Specifically, Sabre has downgraded offerings from American Airlines and elimited booking fee discounts. Also, according to the Business Travel Coalition statement, Sabre has "delivered notice of termination of its agreement with AA."
With this move, which the BTC says "began with AA's unprovoked assault on Orbitz late last year," the situation is not a skirmish "but rather an all out war for the future of both airline and all travel distribution in the U.S. and around the world."
This is the latest move in a battle over brand and customer ownership, which you read first on Gadling a month ago.Continue reading Sabre pushes American Airlines down, "all out war" [BREAKING]Sabre pushes American Airlines down, "all out war" [BREAKING] originally appeared on Gadling on Wed, 05 Jan 2011 15:00:00 EST. Please see our terms for use of feeds.Permalink | Email this | Comments
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