Cruise line pays would-be passengers to watch TV

Filed under: Stories, North America, United States, Cruises, CaribbeanNorwegian Cruise Line's episode of the hit reality series Undercover Boss was first broadcast last January. But it's summertime now and that brings reruns. The Undercover Boss episode featuring Norwegian's CEO Kevin Sheehan replays July 17. In an interesting twist on summer TV viewing options, Norwegian Cruise Line pays an on-board cash bonus to anyone who books a cruise between July 16 and 18.

"While I may not have performed the tasks as well as our amazing crew during the experience, we've received a tremendous amount of support from guests and travel partners as a result of our Undercover Boss episode" said Sheehan.

The show, which first aired on January 2, 2011, was seen by more than 14 million people in the US and has also aired in Canada, Australia and Norway. Norwegian Cruise Line's episode of Undercover Boss was also the most-recalled brand appearance in a prime-time broadcast show in January.Continue reading Cruise line pays would-be passengers to watch TVCruise line pays would-be passengers to watch TV originally appeared on Gadling on Wed, 13 Jul 2011 09:30:00 EST. Please see our terms for use of feeds.Read | Permalink | Email this | Comments

Finland hiking holidays Kuusamo hiking Kuusamo hiking holidays Ruka